Born from necessity, crafted with care, and built for small businesses just like yours.
"Every small business has a story. Ours began with a missed opportunity and a simple question: What if small business owners had the same support as big companies, without the big price tag?"
— Sarah Chen, Founder
The Idea
Beta Launch
Full Release
As a professional photographer, Sarah found herself spending more time managing inquiries than behind the camera. Wedding clients needed rapid responses, potential bookings were slipping through the cracks, and her creative energy was being drained by admin work.
"I remember missing a major client opportunity because I was shooting another event. By the time I responded, they'd booked with someone else. That was my breaking point."
At a local business incubator meetup, Sarah met Alex—an AI engineer who'd spent years building enterprise-level automation tools but was passionate about making this technology accessible to small businesses.
They discovered a shared vision: creating an AI assistant that was affordable, easy to use, and designed specifically for the unique challenges of independent business owners and creatives.
They named their AI assistant "Bina" after Sarah's grandmother Sabina—who was known in her community for being exceptionally organized and helpful. In many ways, they wanted their AI to embody those same qualities.
Starting with a small batch of 50 beta testers—photographers, designers, consultants, and other solo entrepreneurs—they refined the system based on real-world feedback. Today, HeyBina helps thousands of small business owners reclaim their time and never miss an opportunity.
To empower small business owners by providing AI solutions that handle repetitive tasks, enhance customer communication, and create more time for what truly matters—growing your business and enjoying your life.
A world where every small business owner has access to the same administrative support as large corporations—without the enterprise price tag or complexity. We're leveling the playing field through accessible AI.
We believe in simplicity, transparency, and human-centered technology. Our AI solutions are designed to enhance human connection, not replace it—helping you build stronger relationships with your customers while giving you back your time.